Each new year brings new changes to Google’s algorithm; people change the way they act on the internet, and companies are looking confused about how they lost the game. But here’s the good news: The trends of 2024 are not only going to see you through but make a success out of your brand. So, buckle up!
The New “E” in EEAT
Okay, so now, let's go over the changes in Google’s EEAT model (Expertise, Authoritativeness, Trustworthiness). Google has come up with a new ‘E’ for 2024, which is Experience. Why? Google wants to make sure not only that the content you develop is sound and legitimate, but it also needs to reflect reality.
Let me give a simple example: when people type in Google ‘how to do this and that,’ they want to get tips and tricks from a guru. It doesn’t matter what you are doing – writing a blog post, filming a video, or writing a product description – the process has to be shared. This is especially true if you are offering SEO services where a client would like to be assured that you are knowledgeable but, more importantly, experienced.
SEO Trends in 2024
Focus on CWVs
Of course, it wouldn’t be a guide to the future of SEO without mentioning Google’s Core Web Vitals, which have been making the rounds in the SEO scene for quite some time now and, based on everything we have seen in the past couple of years, are here to stay in 2024. The metrics known as First Input Delay (FID), Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) show how people see your web pages.
In other words, it is all about getting your site to load quickly, be mobile-friendly, and not make users want to click the ‘Back’ button. Concentrating on these values will increase the site’s rank and, at the same time, make the visitors content. And a happy user is more likely to turn into a customer.
AI-Driven Content And SEO
Unlike mere hype or a trend, AI is proving to mean a fundamental change in how SEO is approached. Everything from AI creations to AI-based search engine optimization tools can help you get an edge over other businesses.
For instance, there are applications like GPT-3 and Jasper that enable generating content at scale, and applications like SurferSEO and MarketMuse enable you to optimize your content for SEO. But always bear in mind that although AI is a beautiful tool, it is not a creative one, and it cannot think like you and I do.
Optimize for Voice Search
“Hi, Google. Can you tell me the SEO strategies I should employ in the year 2024?” Voice search is an important trend this year and has changed the industry significantly. By 2024, the optimization of the content for voice search will become one of the most crucial factors.
For example, instead of targeting the keyword “SEO services,” think about how someone might phrase it in a voice search: ‘the best SEO services in Noida’ if you guess the users might voice out such questions, you will stand a better chance capturing that voice search traffic.
Videos are Powerful
It has become clear that video is a necessity for SEO in 2024. Taking into account that channels like YouTube are the second most popular search engine after Google, video content is the perfect way to expand the target audience and stir it.
From explainer videos and product demonstrations to behind-the-scenes, they are the tools that allow you to communicate in a way that cannot be done in simple words.
Google My Business and Local SEO
If your business thrives within a particular locality, implementing local SEO should be at the forefront of your to-do list in 2024. ‘Near me’ searches combined with Google promoting local results make it critical to have a proper GMB profile.
Make sure you fill in all necessary details in GMB, including business name, address, phone number, and website, among others. There is nothing wrong with asking satisfied customers to leave their recommendations, and the business should constantly update and post them on their GMB profiles.
Potential of Social Media Signals
Social media signals cannot be said to be a direct SEO signal; however, there is a correlation between the two. There are so many ways that one can post content on social media accounts to increase the traffic on the website and brand awareness, as well as change people’s perception of a particular brand.
For the year 2024, you must establish shareable content that would be a favourite of the users. In any post, such as a blog post, infographic, video, and so on, tell your followers to interact and share the content. This can result in increased backlinks and traffic, and the search engine results pages (SERP) will also be affected.
Optimize for Featured Snippets
As we will see in 2024, the featured snippets are considered the ‘zero position’ on Google and are the perfect target for optimization. These are short answers to the questions submitted by users, which are usually displayed at the head of the list of results. When targeting the featured snippets, on matters of fact, provide concise and precise answers.
Divide the content into headers and use bullet points and numberings so the user does not need to read everything. It also contributes to the increase in the probability of getting the ranked snippet, feature snippet, or just simply the snippet, as well as the overall experience of the user.
Conclusion
As you implement these SEO tactics this year, always consider that, in the world of internet marketing, the best is from the worst, created and mastered by the audience. And that’s where DN Designs comes to the rescue. Being one of the top SEO agencies in Noida, we offer the needed solutions for businesses to survive the unknown changes of SEO. Grow your business with the right, organic SEO game plans in place!
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